Great leaders know that narrative leadership goes beyond story telling. It’s the new-school leadership framework you’ve been looking for—the new superpower you need to lead through today’s chaos and complexity. (Continued)
Great designers can admit when their ideas don’t work. Why? Because they are driven by problems—not resolutions. Walking away from a brilliant idea isn’t easy for them. Nor does it make them happy. But it does make them better designers.
You have to know your problem and your purpose before you can figure out the value proposition (VP) for your innovation. And you have to be able to articulate your VP if you ever want to sell your idea. (Continued)
The intel generated by story research goes much deeper than tracking online clicks and likes—it reveals the secrets of human behaviour. (Continued)
It’s a multiuse tool for your innovation venture. A flexible research and design platform that’s structured specifically to help you leverage the untapped narrative intelligence you discovered in Chapter 2 and use it to lead the messy work of innovation. (Continued)
The untapped potential of our collective narrative intelligence to fuel innovation is massive. There are more than 7.4 billion human libraries of lived experience walking around the planet right now, ready to help you design better futures. (Continued)
How many times have you seen organizations charge ahead with expensive initiatives that they know will fail because they are too proud to admit that they might not really know what’s wrong? (continued)
Narrative intelligence (NI) is the way humans think, learn, analyze and remember experiences and information. It's our innate ability to make sense of and solve complex problems through the lens of story.
Story design creates that conduit. It connects your imagination and your narrative intelligence to help you bring ideas to life faster than any other design approach.