I run my own design studio for story-powered innovation™.
Here, I use story as a tool to help leaders like you research, design and share new kinds of solutions to complex problems.
On most projects, I follow an intuitive and iterative four-step story design process to help you define your problem clearly, dream of potential solutions, dare to test those ideas in the real world, and discover how to improve them.
My clients have used story design to create all kinds of solutions – from public sector services – to police strategies – to travel experiences – to aerospace brand stories.
My story design approach follows the simple framework of the Story Specs™, and combines traditional and story-based design tools throughout.
These include: narrative research, ethnography, journals, scenarios, speculative fiction, role play, improv, storyboards, personas, journey maps and digital media.
To support this work, I developed the Story Canvas™ , which you can use as a roadmap and dashboard to plan, track and share the story of your work as you complete your design journey.
Because you and your team already know how it works, thanks to your existing narrative intelligence. This hidden expertise is today’s untapped superpower; it enables us to imagine new technologies, analyze experiences, predict customer behavior, plan campaigns and more–all through the lens of story. By tapping into it, you’re able to start solving problems right away – there’s no start-up time. Even better, a process driven by narrative intelligence enables you to leverage the lived experience of every person involved in your project – a hidden jackpot of intel and insights that’s easy to activate.