Today’s leaders suddenly find themselves under pressure to innovate. Trouble is, they never learned how.
Story Design bridges this gap, introducing tools and techniques that help leaders create everything from sneakers to strategy by channeling expertise they already have: narrative intelligence. This built-in problem-solving ability is today’s untapped superpower; it enables us to imagine new technologies, analyze experiences, predict customer behavior, map venture strategies–and much more.
In this practical playbook, Denise Withers draws on her thirty-five years of work as a filmmaker, consultant and academic to teach you how to use story design to:
– discover and develop new ideas
– create and test new kinds of solutions
– plan and lead innovation projects.
Narrative intelligence isn’t new. Neither is design. But no one has combined them before to reveal their hidden potential. Whether you produce services, strategies, products or experiences, Story Design can help you develop the creative capacity you need to get unstuck and innovate on demand.