I run story labs for innovation.

After leading change across industries, genres and continents for 35 years, I know what works.

What’s new

Tom Fishburne brilliance: Not everything is a story. And that’s okay.

Tom Fishburne's latest marketoon addresses one of my biggest pet peeves. Not everything is a story. And that's okay!

The Toolkit Project: The best visual tools for creative problem solving

I just joined the Toolkit Project - a new initiative that brings makers like Alex Osterwalder, Ash Maurya, Roger L. Martin, Simon O. Sinek (and me) together to share our tools and expertise.

Beautiful new story publisher: Maptia

Excited to discover Maptia, a new story publishing site, featuring the work and stories of my favourite wildlife photographer, Paul Nicklen.