I make it easier to change the world – through story.

Today’s change-makers need to do two things better if they want to create impact: solve the right problems & tell the right stories.

Story design helps leaders do both. That’s why I work with innovative teams as a storyteller-in-residence – to show them new ways to plan for the future and engage stakeholders to make it happen. In the past 35 years, I’ve helped over 100 clients design strategies and stories to change behaviour, policy and culture, across sectors and the globe.

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