Story Design

The Creative Way to Innovate

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Today's leaders are under pressure to innovate – or else. Trouble is, they never learned how. Story Design fixes that.

It's the only book that shows you how to design for the future using expertise you already have-narrative intelligence.

"Fusing expertise from documentary storytelling and design science, Story Design is a valuable resource for innovation practitioners, corporate strategists, change agents and any organization or group struggling to change trajectory in a dynamic and uncertain environment." -Lara Lee, President, Orchard Supply Hardware (a division of Lowe's Companies, Inc.)

Narrative intelligence is today's untapped superpower; it's the fuel that drives our creative and analytical engines. We use it constantly, to make sense of and shape our world. It's what enables us to imagine new services, analyze experiences, predict customer behaviour, test theories, map business model canvases – and much more.

In this practical playbook, Denise Withers shares tools from her thirty-five years of work as a filmmaker, consultant and academic to help you go beyond storytelling and learn how to use story design to create everything from sneakers to strategy. Drawing on real-world examples, she shows you how to:

  • discover and develop fresh ideas
  • create and test breakthrough solutions
  • plan and lead innovation ventures.

Narrative intelligence isn't new. Neither is design. But no one has combined them before to reveal their hidden potential. Whether you're an entrepreneur running a start-up or a world leader tackling system change, Story Design can help you develop the creativity and design thinking capacity you need to innovate on demand.