Find new business ideas, with social purpose.

Mary Ellen Schaafsma is a social purpose expert. As the founder of Purpose Pathways Consulting and former Director of the Social Purpose Institute, she's helped dozens of businesses develop and implement a social purpose that's good for society and the organization.

While most resources on social purpose for business focus on finding your "why", Schaafsma knows that the work doesn't end there. Once you define your purpose, you have to figure out how – exactly – to use it to create business and social value.

One of the most powerful ways to do that is also the most simple.