How to be a storytelling entrepreneur

Paka Apparel founder Kris Cody has an incredible story to tell. He not only designed a breakthrough adventure coat using alpaca wool - but he also field-tested it himself by summiting a major mountain in Peru. Without knowing any more details, I hear that and I'm already sold on his product. Here's a founder who is fully committed to his big idea, doing all he can to make it the best. But until 2 weeks ago, I'd never heard of Paka.

So what's he doing right to amplify his story?